Does your CMO know why you should be using video? Here are 48 reasons.


From events, to brand films, testimonials to training material; social media has made it clear to everyone that video content is incredibly important for businesses. Within seconds of opening Twitter, Facebook, Instagram, Snapchat and even LinkedIn you can spot businesses in all types of industries harnessing the power of strategically created video content, and it's extremely effective when marketed to your audience.


Video content is the most powerful business tool you can be using to grow your business, build awareness and save time. Getting into that requires a whole different blog post altogether so, for now, let's look at some hard stats that show just how powerful video really is.


  1. 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

  2. By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)

  3. YouTube is the second most trafficked site, after Google. (Alexa)

  4. One minute of video is worth 1.8 million words. (Forrester Research)

  5. Users view more than 500 million hours of video each day on YouTube. (Business Insider)

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